PIPELINE THAT MATTERS.
DATA-DRIVEN PROGRAMS.
Award-winning B2B SaaS Marketing programs that have grown pipeline +252% and +64% deals. Led by Gretchen, the winner of the 2023 "Jet Fuel" award for #1 performance.
Results-driven Marketing
Areas of Expertise
Portfolio - Content
Explore examples of my work below in various formats, from papers to videos. I have spearheaded cross functional SWAT teams to develop content, programs, offers, processes and more. All with the focus of driving quality leads, pipeline, and revenue for Sales.
Paper - Innovation Program
This paper shares use cases and customer stories to back up the real examples and benchmarks from customers. Content was repurposed in sales presentations, social, ads, website and more.
Paper - Internet of Things
This paper summarizes the content from the "Innovation by Design" hangout series with VP+ IOT design experts and evangelists. It gave the perception these were our clients so built a loyal innovation community and +20% engagements.
Article - Channel Futures
3-series article using the learnings from my "MSP Fast Track" hangout series. MSP evangelist advocacy boosted revenue +132%.
eBook - Innovation Program
Click the image above to review the ebook. This was created as a powerful way to tout the best attributes of an innovation program. It was a top converter.
Slap 5 - Educational Video
These Slap 5 video snippets helped to overcome a hurdle our MSPs where having when selling security. Click the image to listen in.
Webinar - "Innovation By Design"
This monthly "Innovation by Design" panel webinar created a community of innovation leaders and influencers to grow our customer base +18%. Click the image to view the panel webinar.
Portfolio - Digital Marketing & AI Optimization
Below are a variety of images to show the types of Digital Marketing I have driven along with the impact. I engage in testing and pivoting in real-time to continuously learn and get the best results. I can also work with Marketing teams to educate and increase the use of AI to boost performance and Marketing ROI.
SEO & AI Impact
Advertising Test
Email Sequencing & Nurtures
Portfolio - Demand Generation
This area showcases various demand gen approaches all with the goal of increasing conversions of quality leads. No single tactic works alone. It is the combination of the multichannel approach, messaging testing, relevant offers, and the right content that all work together to get results.
Integrated Campaign Framework
ABM Campaign
ABM campaign that uses personalization with a multitouch, high touch approach.
Integrated Campaign - Assets & Email Sequence
Offer to Boost Engagement Faster
This Maturity Data Management Assessment used 7 questions to summarize the level of identity data maturity the company fit into and identify their most pressing needs. It proved to be an excellent means to uncover more customer upsell opportunities as well as to increase quality engagements with targets.
RMM Campaign
Remote Monitoring and Management Campaign using a Slap 5 video interview with MSPs and an online savings calculator. Both designed for faster engagement and conversions.
Events - Optimization Tactics
Multi-touch, Multi-channel Cadence
Strategic Approach
Events can be large investments so it is important for companies to select the right events and then have a committed cross functional team working on the pre, during, and post event activities to optimize event results and ROI. This image shows some examples.
Social Media
Portfolio - Analytics & Leadflow
I use executive and functional reporting to understand data in real-time so I can test as well as pivot quickly when the data indicates to do so. I use funnels to track individual MQL's as well as account level MQA's and buying groups. A key to success is taking time to plan and map out touch points and identifying the message/content/offer to be used to convert the ICP.
Reporting & Workflows
Multi-pass Lead Funnel
Lead flow, Scoring & SLAs
Executive Dashboards
Conversion Tracking
CRO
“Gretchen routinely went the extra mile to ensure deadlines were met and projects met their objectives. She would be an asset to a marketing organization looking for someone to provide a spark and leadership to work through tough problems…a rare combination of sales, marketing, and demand generation expertise that is desired in the modern commercial technology engines of today's organizations."
Principal & Founder
“In short order Gretchen set about building us a marketing engine, bringing her considerable expertise and effectively wrangling resources to achieve results. She has significantly elevated Altitude’s SEO, increased conversion opportunities on our website, and established a high-visibility, monthly Google Hangout series. Gretchen’s ability to adapt to any given situation has amazed me. I’ve witnessed her roll up her sleeves and get scrappy in the way that working in a 30-person company like Altitude demands. And with the Accenture acquisition, I’ve watched her equally at ease among the scale of a global powerhouse.”
